Module Summary Notes

1. Use multiple upsells in a funnel to increase your profits.
   
2. Most of your profits will come from your upsells.
   
3. Aim for three upsells – less will reduce your income, more will annoy your customers.
   
4. Don’t be frightened of using high ticket upsells – even if they don’t make a lot of sales, it subtly increases your reputation in the eyes of your customers.
   
5. Some people will buy all your upsells